Modularity. We all vaguely know what it means, but understanding the importance- especially in regards to the furniture you buy is another story. Let me break down a digestible ‘Modularity 101’ and explain how Burrow made modularity better.
So what makes furniture modular? Modular furniture is designed to give you the ability to create different configurations by adding or removing pieces. These pieces are called modules, and it’s how the Burrow sofa is able to become smaller or larger. You simply add or remove seat modules. Genius, right?
So now that we know what modularity is, let’s discuss why you should care. The average American moves roughly 12 times in their lifetime (the technical number from the U.S Census was 11.7, but we don’t know what .7 of a move is.) So, take a second and think about all that moving. Packing up your entire life and moving it 12 times over (or more, especially if you live in NYC).
And what’s always the hardest things to move? The couch of course! You either have to part with it, tossing it to the curb along with the money you spent on it- or you have to pay a fortune to move it out of your space and into your next. Both options are a pain in the ass, right? Luckily, Burrow’s got you covered.
By designing a modular couch that is also high quality, Burrow made a sofa that you can easily move with and keep for years. Burrow assembles in 10 minutes and disassembles even faster making it a breeze to pack up and move.
Another factor to consider when evaluating the importance of modular furniture is space size. Has every single living space that you’ve moved into been the same? It’s highly unlikely- so there’s a good chance that the couch you bought today won’t fit into your next home. The fact that Burrow can become smaller or larger is the answer to this problem.
So whether you’re moving from a tiny studio to a two story home in the burbs, or a big apartment to a smaller space in your dream area, your Burrow can move and grow with your space and needs.
Let’s also refer back to a few sentences ago when I mentioned that Burrow made a modular sofa that was also high quality. This, my friends, is nothing to take lightly. Burrow worked tirelessly to make sure they made a modular sofa that was not only easy to assemble and move, but one that was comfortable, sturdy, durable, sustainable and long-lasting. The issue for years with modular furniture is that they’re made to be mass produced which often meant cheap production. That wasnt going to fly for Burrow.
For instance, if you order a 3-seater sofa, Burrow doesn’t make three seats and adjust them to fit together. That’s very time consuming, and thus expensive, making the sofa more expensive. Instead, Burrow makes thousands of what are known as A-Seats and B-Seats. B-Seats are the core seat (an arm chair is made with a B-Seat and a set of arm rests). A-Seats attach to the B-Seat to create 2, 3, 4…10-seaters.
So if you order a 3-seater sofa, Burrow pulls 2 A-Seats and 1 B-Seat in the color you ordered, along with arm rests. Each of those seats is hand-made, quite possibly in different production batches, so how does Burrow ensure that they will all fit together without any costly adjustments?
Innovative design is the answer! Burrow worked with an award-winning luxury furniture designer to create a wooden frame design that could be cut with a Computer Numerical Control (CNC) router to ensure the size of every frame is incredibly precise. Burrow then spent hundreds of hours in the factory with the furniture makers to develop an assembly system that would reduce variance from frame-to-frame. And finally, Burrow worked with high-end engineering firms to create an assembly system that attaches to the outside of the hand-made wooden frame to create a snug, secure fit between any Burrow seats.
This system, comprised of a series of industrial grade injection molded plastics and stainless-steel latches, catches, alignment pins, and levers, needed to be inexpensive (to avoid driving up the cost), durable (to withstand Burrow’s ridiculously high standards for durability), and above all easy to assemble! Because after all, no one likes the IKEA experience. Or other modular furniture assembly experiences. Burrow wanted to create an assembly process that would take minutes to complete, without requiring any tools. Mission accomplished!
Fun fact: Burrow also has a patent pending on their innovative design, and they won the 2017 Innovation Design Award from the University of Pennsylvania for their efforts.
Now that you know that ins and outs of Burrow production (hey, knowledge is power when you’re buying furniture!) let’s talk one more reason modular furniture wins the game.
Shipping. Making a couch modular means that it can ship in boxes. Burrow made this even better by making sure the boxes they ship their sofa in can fit into the UPS/Fedex standard shipping size requirements. This means you’ll receive your sofa in 3 or 4 lightweight boxes in your regular mail, straight to your doorstep. No big bulky couch arrival where you have to hire movers or recruit every neighbor and family member to help you get the dang thing through the door.
It also means that Burrows able to ship your sofa for less. Resulting in a luxury sofa sold at a much lower price and free, one-week shipping! Yeah, I’ll let that beautiful news sink in.
All in all, if you’re going to invest in a piece of furniture (and trust me, as a writer living in NYC anything over $300 is an investment) modular furniture is the way to go, especially with Burrow since it will actually last. Check out more on how Burrow makes moving suck less here as well. Happy shopping!